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Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both...
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Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among...
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Mobile Marketing: Tips for Targeted PPC Campaigns
You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have...
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What My Dog Taught Me About PPC
I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online...
View ArticleGetting Started with Pay-Per-Click (PPC) Advertising
A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising. Any small business owner can contract directly with one of the search engines and bid...
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